Course curriculum

  • 1

    Module 1: Getting Started!

    • Welcome to Freedom By FBA!

    • Why some sellers fail

    • 6 Month Spreadsheet (Click File>Download - No Video here!)

    • How Amazon Works & How You'll Make Money

    • LLC & EIN FAQ (Read me before posting questions on Facebook!)

    • Business License and Bank Accounts

    • LLC Options

    • Important once your LLC is Created!

    • EIN Application (Free)

    • Creating an OFX

    • How To Create an Alibaba.com Account

      FREE PREVIEW
    • Setting up Seller Central

      FREE PREVIEW
    • ASTEP

    • Tax Exemption Forms

    • State exemption not found? See if your state is listed here

    • Taxes

  • 2

    Module 2: Product Research

    • Product Research Cheat Sheet

    • Amazon's Banned List

    • Children's Products - Important to Know

    • Products To Avoid Selling

    • How to differentiate your product offering

    • Selling in a Gated Category

    • Researching With Your Budget In Mind

    • Fee Calculator - Identifying margin & how much you can afford to spend

    • Product Research FAQ

    • Helium 10 Academy

    • Working With Your Budget

    • Helium10 Tools

    • Plan Comparison

    • Tools Before You Begin

    • Product Evaluation Checklist

    • What the Product Research Criteria Means for Your Product Choice

    • Advanced filters

    • Helium 10 Academy - Black Box

    • Helium 10 Academy - Black Box Filters

    • Helium 10 Academy - Products

    • Helium 10 Academy Keywords

    • Helium 10 Academy Niches

    • Helium 10 Academy Competitors

    • Helium 10 Academy Product Targeting

    • Helium 10 Academy Extension Walk-Through

    • Helium 10 Academy Trendster

    • Product Research on Amazon.com

    • Best Seller & Wishlist Ideas

    • Rebate Key - What are other people launching?

    • Product Ideas from Social Media

    • Evaluate Step 1 - BSR

    • Evaluate Step 2- Reviews

    • Evaluate Step 3 - Basics

    • Stress Test!

    • 5 Minute Evaluation Technique

    • Important - Patent Search Prior to Sourcing

    • Top Competitor Analysis

    • Launch Planning

  • 3

    Module 3: Sourcing

    • Sourcing, Branding, Listing, & Shipping Timeline

    • Shipping Terminology

    • Supplier and Packaging FAQ

    • Identifying Inventory Limits

    • Intro to 1688

    • 1688 Login

    • Alibaba 101 - Walkthrough of Alibaba.com

    • Alibaba - Manufacturer Vs Trading Company

    • 1688 Reverse Image Search

    • Ship To Address and FAQ Related To Shipping Prior To Contacting Suppliers

    • Contacting Suppliers on Alibaba

    • Supplier Inquiry Template Walkthrough

    • Supplier Inquiry Template

    • Sourcing from American Suppliers

    • Contacting Suppliers off of 1688

    • Get to Know Your Suppliers

    • Negotiating with Suppliers

    • Working with Multiple Suppliers

    • Trade Assurance Pro- Forma request

    • Sending a Wire Transfer in OFX

    • Friends and Family Review Setup Once Product Is Ordered

  • 4

    Module 4: Branding

    • How does packaging work?

    • Product Photography

    • Listing Images - Important!

    • Infographic Guidelines & Examples

    • Branding & Logo Design

    • Creating a Product Insert with Canva

    • Domains & Email Setup

    • Examples of Great Images

    • GS1US & Barcodes Explained

    • Verifying your Brand Name

  • 5

    Module 5: Building Your Listing

    • Keyword Research Overview

    • Cerebro

    • Magnet

    • Creating your Keyword List

    • Keyword Research Form

    • Listing Builder Overview

    • Most important part of your listing: Title

    • Bullet Points (Features)

    • Product Description

    • Backend Keywords

    • Before creating your Amazon listing: Don't Skip this!!

    • Creating your Amazon Listing

    • GTIN Issues?

    • STILL having GTIN Issues?!

    • Printing your Amazon BarcodeI Label (FNSKU)

    • Testing Audiences

  • 6

    Module 6: Shipping

    • Shipping Methods From Factory To Amazon

    • Freight Forwarder (Shipping) Contacts

    • Shipping FAQ & Warehouse Placement Information

    • Shipping Terms & Freight Forwarders

    • Creating a Shipping Plan (Send to Amazon)

    • Master Carton Markings

    • Inspections

    • Inventory Management Spreadsheet and when to reorder

    • Inventory Management Spreadsheet

  • 7

    Module 7: Steps For A Successful Launch

    • Launch Day Homework!

    • Breakeven Analysis For Launch

    • Pricing Strategy For Launch First 4-8 Weeks

    • Influencer Marketing

    • Influencer outreach Template

    • Category Check

    • Index Check

    • Not Indexing?!

    • Search Find Buy Strategy

    • Reviews

    • Requesting Feedback

    • Tracking Your Keyword Ranking

    • Sending Product to Customers / Influencers

    • Account Reserves

    • Amazon Vine - Initial Review Boost - Only for Brand Registered

    • IP Accelerator Program / Trademarks / Enhanced Brand

    • *NOT TOS COMPLIANT - Proceed at own risk - Creating Facebook Product Testing Ads

    • *NOT TOS COMPLIANT - Proceed at own risk - Setting up your Facebook Business Manager

    • *NOT TOS COMPLIANT - Proceed at own risk - Creating Super URLs

  • 8

    Module 8: Pay Per Click Ads

    • Before Running PPC - Optimizing your Listing

    • Things to Know Before Running Pay Per Click

    • Pre-Launch: Choosing Keywords

    • Intro To Pay Per Click (PPC) Ads

    • From Launch: Exact Match Manual Keyword Campaigns

    • After 3-4+ Weeks: Phrase Match Manual Keyword Campaign

    • After 3-4+ Weeks: Amazon Auto Campaign

    • Targeting ASINS (Optional)

    • ASIN Manual Product Targeting Campaign (Optional)

    • PPC Optimization For Beginners

    • PPC Optimization Intermediate-Advanced

    • Live Student Optimization - Home Improvement Category

    • Live Student Optimization - Home & Kitchen Category

    • Live Student Optimization - Organization Category

    • Live Student Optimization - Office Products Category

    • Live Student Optimization - Baby Category

    • Live Student Optimization - Toys Category

  • 9

    Module 9: Selling your FBA Product on Etsy

    • Getting Started on Etsy!

    • Creating your Store

    • Shop Dashboard Overview

    • How to use Amazon FBA to fulfill Etsy Orders

    • Statistics

    • Photography

    • Keyword Research

    • Building your Etsy Listing

    • Pay Per Click & Re-Targeting Campaigns

    • Scaling

  • 10

    Module 10: Shopify Store And Facebook Ads

    • How to get your Shopify Store Built

    • Introduction to Shopify And Why You Should Diversify Off Of Amazon

    • Creating a Facebook Page For Your Brand

    • Intro to Facebook Ads

    • Building Your Ad and Installing A Shopify Pixel

    • Creating a Detailed Audience

    • Finishing Your Ad

    • Creating Multiple Ad Sets

    • Double Down or Kill - Scaling Strategy

    • Facebook Ad Library